PayPal
Background:
PayPal is a company that specializes in online payments. They pride themselves on the many ways merchants can accept payments.
The objective of this campaign is to create awareness of PayPal’s services to business owners.
This campaign emphasizes PayPal’s new service that allows businesses to accept cryptocurrency.
The target audience includes:
- New business owners
- Existing business owners who do business online
- Men and women
- Age 25-55
The brand voice is informative and authoritative.