Reebok
Background:
Reebok is a brand that specializes in creating sports and lifestyle products.
The objective of this campaign is to create awareness for Reebok’s new men’s EasyTone product line and the 25% discount. This campaign also works to remove the stigma that EasyTone shoes are only for women and not for men.
The brand voice is compassionate and understanding.
The target audience is:
- Men
- 35-50 years old
- Married with children
- $70K-$90K salary
- Career is very important to them and they spend a lot of time at work
- After work, their priority is their family
- They strive to make sure their marriage is on track and their kids are growing up properly
- No one likes being out of shape, but it’s hard to consistently exercise while balancing career and family life
- Definitely not lazy, if they had the time to exercise they would
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